![]() More recently, the team has built a platform that aims to solve the subscription business model dilemma and add value for both consumers and developers. Recognized Mac app developer MacPaw develops apps such as the highly-popular CleanMyMac (for hard drive maintenance) and Gemini (for finding and removing duplicate files).īut those apps aren’t the reason I wanted to chat with Founder and CEO Oleksandr Kosovan. Max Seeleman, Dev Lead on Ulysses Meet MacPaw And so the longer it takes to ship an update, the riskier it becomes financially.” We’re actually losing money during development. So it’s not that we’re getting rich during the development period, and even richer after each update. “In-between such big point-releases, sales will often drop to a non-sustainable level. In fact, Max Seeleman (Dev Lead on Ulysses) seemingly anticipated a reaction by publishing a lengthy explainer post on Medium. Other high-profile apps in previous months have garnered a similar response. The backlash from users probably wasn’t entirely unexpected though - the Ulysses team isn’t the only company facing this dilemma. Development Lead on Ulysses Max Seeleman visualized the unsustainable nature of the “yearly update” model for apps in his Medium post. With the race-to-the-bottom nature of App Store pricing, it’s increasingly difficult to launch a financially-successful app to the world, let alone build a sustainable business from it. Yet this is the dilemma that many app developers face today when it comes to the monetisation of their product. ![]() To say that the customer base felt burned at the switch was an understatement. The situation (and rating) has actually improved a lot since the company announced their pivot to a subscription model back in August, but at that time, the listing was seeing a carpet-bombing of 1-star reviews. If you want to see a prime example of angry customers, pay a visit to the iOS App Store and look at the reviews for writing app Ulysses.
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